ALVIA

◆Client Journal

A private archive of selected work.

A record of selected moments where clarity changed the direction of a business.

Names are held in confidence. Each entry is an anonymised, structured account of how a business arrived at greater clarity — written for those evaluating whether ALVIA is the right house to work with on a comparable moment.

IThe Archive

Selected entries. Anonymised. Read in order, or by discipline.

Considering a moment of your own?
Begin the conversation.

ALVIA takes on a limited number of engagements each year. Every enquiry is read personally.

Begin the Conversation

About ALVIA

ALVIA is a private strategic advisory house operating from Mayfair, Monaco, Milan, and St Tropez. ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.

Who founded ALVIA

ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from Mayfair, Monaco, Milan, and St Tropez.

Who ALVIA works with

ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.

What ALVIA specialises in

Core sectors

Hospitality, luxury retail, fashion, private members, and premium consumer brands.

Where ALVIA operates

ALVIA operates from Mayfair (London, United Kingdom), Monaco, Milan (Italy), and St Tropez (France), with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.