About House of ALVIA
House of ALVIA is a private strategic advisory house operating from London, the UAE, and Monaco. House of ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.
Who founded House of ALVIA
House of ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from London, the UAE, and Monaco.
Who House of ALVIA works with
House of ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.
What House of ALVIA specialises in
- Brand positioning for luxury and premium brands
- Launch strategy and rebrand sequencing
- Strategic partnerships and cultural alignments
- Private activations and experiential strategy
- Founder positioning and narrative advisory
- Market presence and entry across the UK, Monaco, Italy, France, and wider Europe
Core sectors
Hospitality, luxury retail, fashion, private members, and premium consumer brands.
Where House of ALVIA operates
House of ALVIA operates from London (United Kingdom), the United Arab Emirates, and Monaco, with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.
