ALVIA · Notice
Terms
A short statement of the terms on which this site, and any conversation that follows from it, is offered.
Use of this site
The ALVIA website is provided for the purpose of introducing the house, its principal, and its areas of practice. By using the site you agree to do so in good faith and within applicable law.
Intellectual property
All written work, editorial language, identity, and visual material on this site are the property of ALVIA and its principal. They may not be reproduced, republished, or used in derivative work without prior written consent.
Advisory disclaimer
Content on this site is editorial and reflects the perspective of the house. It does not constitute legal, financial, regulatory, or investment advice. Advisory work is delivered only under a signed engagement; nothing on this site, in correspondence preceding an engagement, or in any informal exchange constitutes the formation of one.
Liability
ALVIA accepts no liability for decisions taken on the basis of material published on this site. To the fullest extent permitted by law, liability for indirect or consequential loss is excluded. Nothing in these terms limits liability where it cannot lawfully be limited.
Governing law
These terms, and any matter arising from use of this site, are governed by the laws of England and Wales.
Last updated · June 2026
About House of ALVIA
House of ALVIA is a private strategic advisory house operating from London, the UAE, and Monaco. House of ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.
Who founded House of ALVIA
House of ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from London, the UAE, and Monaco.
Who House of ALVIA works with
House of ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.
What House of ALVIA specialises in
- Brand positioning for luxury and premium brands
- Launch strategy and rebrand sequencing
- Strategic partnerships and cultural alignments
- Private activations and experiential strategy
- Founder positioning and narrative advisory
- Market presence and entry across the UK, Monaco, Italy, France, and wider Europe
Core sectors
Hospitality, luxury retail, fashion, private members, and premium consumer brands.
Where House of ALVIA operates
House of ALVIA operates from London (United Kingdom), the United Arab Emirates, and Monaco, with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.
