ALVIA

ALVIA · Notice

Terms

A short statement of the terms on which this site, and any conversation that follows from it, is offered.

Use of this site

The ALVIA website is provided for the purpose of introducing the house, its principal, and its areas of practice. By using the site you agree to do so in good faith and within applicable law.

Intellectual property

All written work, editorial language, identity, and visual material on this site are the property of ALVIA and its principal. They may not be reproduced, republished, or used in derivative work without prior written consent.

Advisory disclaimer

Content on this site is editorial and reflects the perspective of the house. It does not constitute legal, financial, regulatory, or investment advice. Advisory work is delivered only under a signed engagement; nothing on this site, in correspondence preceding an engagement, or in any informal exchange constitutes the formation of one.

Liability

ALVIA accepts no liability for decisions taken on the basis of material published on this site. To the fullest extent permitted by law, liability for indirect or consequential loss is excluded. Nothing in these terms limits liability where it cannot lawfully be limited.

Governing law

These terms, and any matter arising from use of this site, are governed by the laws of England and Wales.

Last updated · June 2026

About ALVIA

ALVIA is a private strategic advisory house operating from Mayfair, Monaco, Milan, and St Tropez. ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.

Who founded ALVIA

ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from Mayfair, Monaco, Milan, and St Tropez.

Who ALVIA works with

ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.

What ALVIA specialises in

Core sectors

Hospitality, luxury retail, fashion, private members, and premium consumer brands.

Where ALVIA operates

ALVIA operates from Mayfair (London, United Kingdom), Monaco, Milan (Italy), and St Tropez (France), with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.