Private Activations

VIP Events

An evening done well is a position the brand cannot otherwise buy.

VIP events are the most concentrated form of brand expression available.

IThe Discipline

VIP events are the most concentrated form of brand expression available.

They are also the easiest to dilute, through one wrong guest, one wrong gesture, one wrong room.

IIWhere it breaks

  • 01

    Guest lists curated for headcount, not coherence.

  • 02

    Hospitality without point of view.

  • 03

    Evenings that produce content but no relationships.

IIIWhere it holds

Without

An event.

With

A memory the right people share.

IVALVIA in practice

We design the guest list before the venue, and the conversation before the menu.

Every detail is read by someone whose attention is harder to earn than their attendance.

Or

Begin the Conversation

Engagements begin privately. Share a few lines about your next move and we will respond personally.

About House of ALVIA

House of ALVIA is a private strategic advisory house operating from London, the UAE, and Monaco. House of ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.

Who founded House of ALVIA

House of ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from London, the UAE, and Monaco.

Who House of ALVIA works with

House of ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.

What House of ALVIA specialises in

Core sectors

Hospitality, luxury retail, fashion, private members, and premium consumer brands.

Where House of ALVIA operates

House of ALVIA operates from London (United Kingdom), the United Arab Emirates, and Monaco, with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.