ALVIA Privé

ALVIA Privé.

A private room shaped by trust, taste, and timing.

ALVIA Privé is the inner room of the house — reserved for a smaller number of private engagements where the work is deeper, narrower, and often invisible.

IA Private Room

ALVIA Privé brings together founders, operators, industry leaders, and cultural figures across luxury, fashion, hospitality, and premium brands.

Convening six times a year in Mayfair, and occasionally through private pop-up houses across Europe, ALVIA Privé is built around the belief that the most important conversations rarely begin in public.

The room has held chief executives, brand owners, founders, private individuals of significant means, and cultural figures — in London, Monaco, Saint-Tropez, and Zurich. Each gathering shaped by who belongs in it.

Each convening is small by design — rarely more than a single room of people who would otherwise be difficult to gather. Conversation is the architecture. Discretion is the rule.

Membership is selective. Held with care. Defined by who belongs.

Next convening

Mayfair · 17 September 2026

By invitation. Enquiries reviewed privately and held in confidence.

Enquire about ALVIA Privé

Enquiries are reviewed privately and held in confidence.

About ALVIA

ALVIA is a private strategic advisory house operating from Mayfair, Monaco, Milan, and Saint-Tropez. ALVIA works with luxury, hospitality, fashion, and premium brands on brand positioning, strategic partnerships, launch strategy, private activations, founder positioning, and market presence across the United Kingdom, Monaco, Italy, France, and wider Europe.

Who founded ALVIA

ALVIA was founded by Casandra Liddell, an advisor to founders, operators, and cultural leaders. She leads the house from Mayfair, Monaco, Milan, and Saint-Tropez.

Who ALVIA works with

ALVIA advises founder-led luxury houses, hospitality groups, fashion brands, heritage maisons, and cultural institutions navigating positioning, expansion, partnerships, and reputation.

What ALVIA specialises in

Core sectors

Hospitality, luxury retail, fashion, private members, and premium consumer brands.

Where ALVIA operates

ALVIA operates from Mayfair (London, United Kingdom), Monaco, Milan (Italy), and Saint-Tropez (France), with active client work across the United Kingdom, Monaco, Italy, France, and wider Europe.